Life is about more than money

 People ask a lot about “what you want to be” and I know they’re asking about my career. While my career has brought me joy and a sense of accomplishment it is the smallest portion of what I want to be.

I want to be the safest, warmest place for my children. I want to be their shelter from the storm. I want to be the person they trust most in the world.

I want to be a steadfast and reliable friend. I want to be the type of person you’re confident will show up for you when you’re down. I want to be the one my friends are comfortable coming to when they need help.

I want to put smiles on my loved ones faces. I want to be my mother's empathy. I want to be her morality. I want to be my father's strength. I want to be my grandfather's wisdom and brilliance and my nana's sweetness and levity. I want to be the warmth of my grandma's home cooking and the resilience of my grandpa.

I want to be happy. I want to be loved. I want to be compassionate. I want to be an advocate. I want to facilitate change. I want to make a difference.

I want to be so much more than what I do for money.

This year, I'm making what I do for money about who I really am, and who I want to be.

I'm not looking back

Sales is personal

 Sales will always be personal.

No matter how deeply technical the product.
Even if it’s 100% B2B, there is a human being on the other side of that purchase and just like in any relationship you are trying to nurture - people have problems that are bigger than just money. That's why sales leaders talk about uncovering pain points but also mapping those pains back to opportunities for an individual DM so they understand "what does this mean?" What does more revenue mean? More heads? More sleep? Making it to their kids ball game?! A vacation your spouse has been wishing for?

Sales is about human connection

Outsourcing is your new best friend

 Do you want to know a secret?

Come closer. Closer.
Ok.

I’m not that creative.
I cant draw. (Seriously it’s BAD)
My graphic design and video editing skills are rudimentary at best.
My musical skills haven’t been sharpened in atleast 10 years.

But I run a marketing agency. And you know what, I’m a kick ass marketer.
Do you know why?

Because I know I’m not that creative so I work with people who ARE. I build out teams who’s talents balance out my own for each project or client we take on. If I don’t have someone in house who I think is the right fit, I outsource.

The first time I built out my consulting business I tried to do everything and be everything for my clients, by myself. I got exhausted, took a job, and stopped consulting because I wasn’t grounded in my “unique ability”

This time I KNOW what I am best at, what energizes me, the stuff that gets me outta bed in the morning. I keep that. I consult directly to my clients on their strategy, brand, vision and mission. I take that back to my team. We collaborate and listen to each other, and we build the *right* tactics for THAT client. I still do a big chunk of the content writing, and own the content strategy. But I put down the things that were draining and aggravating me, permanently.

If you’re a leader you HAVE to do this. Or you’ll never meet your full potential. You’ll burn out.

Find people you can trust who’s talents are not the same as yours, then ACTUALLY TRUST THEM to run their ish. Give them the things they say they need, after all they’re the experts.

One of the key pieces to this was acknowledging that I’m not an expert about everything and there are others who are more experienced than myself at many, many things. I wouldn’t perform open heart surgery on myself and I shouldn’t be in charge of technical SEO,

Manifesting for you

 I manifest for myself all the time, but today I am manifesting for my network.

This year you are going to discover your purpose. You will deeply understand your why.

You’re going to align with your purpose this year. Maybe in small ways, or maybe you’re going to break off on your own and turn it into a full on business.

You’re going to make a change in the world this year.

When you tap into the well of energy that is your purpose, you are going to feel more fulfilled, happy, and inspired than you ever have.

You are going to wake up every day excited about what’s next. You’re going to feel like you have bottomless energy. People are going to feel magnetized into your sphere because they want some of your energy and inspiration to rub off on them.

Most importantly you are going to be happy and healthy.

I manifested this for myself. I meditated on what I wanted. I dug down deep for my purpose, and today I am happier than I have ever been. I am healthier than I have ever been.

I won’t tell you it’s easy. Self-work is actually very hard. It consists of making yourself incredibly uncomfortable, because there are a lot of things we hide about ourselves, from ourselves. But if I can do it I know you can do it because I have been a MESS.

This is going to be the best year of your life. Do you believe it?