Sales will always be personal.
No matter how deeply technical the product.Even if it’s 100% B2B, there is a human being on the other side of that purchase and just like in any relationship you are trying to nurture - people have problems that are bigger than just money. That's why sales leaders talk about uncovering pain points but also mapping those pains back to opportunities for an individual DM so they understand "what does this mean?" What does more revenue mean? More heads? More sleep? Making it to their kids ball game?! A vacation your spouse has been wishing for?
Sales is about human connection
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